Whenever I meet someone new and they hear that I've written a book on Web 2.0 strategy, they ask:
Q1. What is Web 2.0?
Q2. When is Web 3.0?
Q3. Is Web 2.0 a bubble?

So I've come up with some quick answers that get people thinking---and interested in finding out more about what's in the Web 2.0 strategy book...

A1. If you're a user of Google, Wikipedia, Facebook, Craigslist, Yelp, etc. you "know" what Web 2.0 and the new Web "looks and feels" like. I wrote a book about Web 2.0 strategy--the business models and exponential economics made possible by the new web. In other words, how do you make money and businesses out of Web 2.0.

A2. I define Web 1.0 as the ten years between Netscape in 1995 and the uploader crossover point in 2005 when uploads to the Web of company and user-generated content finally outpaced downloads according to Kevin Kelley's calculations in Wired. So Web 2.0 is just in its third year--it's arguably already transformed the social and consumer space in its first years, the enterprise and Fortune 500 is following, next the Fortune 50 million of small businesses, along with the emerging markets of Brazil, Russia, India, China--BRIC. It will take a decade to roll out. So, I think of the move to other devices like the phone and set-top box and the semantic Web to be part of the Web 2.0 transformation, not a Web 3.0.

A3. No, Web 2.0 is not a bubble. The Web 2.0 strategy book explains the underlying economics, timing and cash-efficiency of (1) collective user value, (2) 5 kinds of network effects, (3) social networks, (4) dynamic capabilities and (5) collaborative innovation. These business models drive fundamental transformations in the industry landscape and on Wall Street.