Hi; this is my first post on the O'Reilly book forum. I'm writing it from the press media room at the Moscone West Center in San Francisco, where I'm launching the release of my new book and attending workshops and sessions at the Web 2.0 Expo. I'll be here for a couple more days, so if you hurry up, you can find me here and attend my book signing.

If you're reading this, you're probably reading this book or thinking about it. I'd like this forum to be a place where I can pose and answer questions about the book, about Web 2.0 strategy and about thinking exponentially in general.

I go to a lot of conferences and talk to a lot of people, so I hear the questions that they're dying to have answered about Web 2.0 strategy. I'll probably start off the forum with a couple of the most frequently heard questions that I've answered in my book. That way, if you get interested in that topic, you can read more about it along with some useful examples.

Thanks for joining the conversation.

-Amy

Amy,

I just received your book today and am very anxious to read it. In a few weeks I will be starting a new position where Web 2.0 strategy will be a major focus, so I was excited when I came across your book--hot off the press! Thank you for writing this guide for us, and I look forward to discussing it further with you.

Regards,
Steven

Congrats on your new Web 2.0 responsibilities and for being the very first comment on the book forum!

I know that there's already about 500 or so SF Web 2.0 Expo attendees who have a copy of the book--and 200 or so told me they thought they'd find answers to a lot of their questions and much more in the book.

But given the wide range of folks interested in Web 2.0 strategy--from Web 2.0 startups to more traditional Enterprise 2.0 mid to large companies as well as service, media, creative, educational and non-profit firms--I'm sure this is just the start of some fascinating stories, interests and questions from readers.

So, dear readers, think of this book forum as a web cafe: a mashup between (1) a conversation (isn't it fun to be able to ask the author if that's what she really meant), (2) an informal helpdesk (my web 2.0 project review is end of the week, what chapter should I read and cite) and (3) an advice column, "ask Dr. Amy" (my investors want my business model and financials to be more viral or more social now, are there tradeoffs, timing issues I should consider?)

This will be quite different from the content of my http://amyshuen.typepad blog that I treat as an ongoing Web 2.0 graduate-level strategy research seminar. I delve into the 100 or more end-notes in the book as well as the deeper business strategy concepts that reflect the tons of material, references, scholarly readings that my editor realized could never fit into a slim, easy-to-read guide to Web 2.0 strategy.

Looking forward to hearing from you--remember, you don't have to finish the book to write in a question about the first few chapters. To help me make my answer more relevant, be sure to mention your point of view--for example, ....I'm in the IT group of a major corporation...or in strategy at a well-known broadcasting company...or in a creative agency working with a major industrial client...